DoubleYou platform knows how to connect to any existing mobile game and make it a challenge between friends: Who gets the better score in the next 24 hours? Who gets to the higher level within 3 tries? DoubleYou (www.mydoubleyou.com) turns every personal casual game into a social competitive experience, sharing the games and the fun that comes with them. Currently game developer/publisher pays ~$2-10CPI (Cost per Install) while the LTV (Life Time Value) is $1.57 on average… DoubleYou could partner with game publishers and games analytics providers in order to greatly improve those numbers (40B market). - Games sharing with friends - Increased Loyalty and usage frequency as of social interaction with friends - Awakening of dormant gamers (currently done by retargeting) All in all DoubleYou could share the game download monetization while increasing the LTV per gamer.